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| Discussion of new audio app in Germany |
An audio networking app called Clubhouse is gaining popularity in Germany. But it's not yet clear if this is a temporary trend or the beginning of the app's growing popularity. Compared to other social media apps, this app is still used by a limited number of people, including media and political celebrities. If Twitter is known for short messages containing words and Instagram because of photos, then the highlight of Clubhouse is voice communication.
During the Corona crisis, a lot of people's time is spent on video conferencing. But according to digital experts in Germany, such people also want to avoid having to sit in front of the camera after office work and to be able to communicate with other people through voice. The Clubhouse app is currently available on the Apple iOS system and is beyond the reach of Android phone owners. New people can only download this app if one of its users sends you an invitation. That's why the number of clubhouse customers has grown so slowly. The app was launched in the US in April last year. By the end of the year, it had 600,000 subscribers worldwide. But in Germany, Clubhouse became the most downloaded app on the iPhone this week.
According to Clubhouse, the app gives people the opportunity to have real conversations and expressions, where people can have conversations through live chat and podcasting. You can set up virtual rooms on any topic you want and any user can be a part of this conversation. You can raise your hand if you have something to say but in this app it is up to the host to give you a chance to speak or not. Sometimes hundreds or even thousands of people join these virtual rooms to listen to famous people. However, unlike other apps, they can neither respond nor comment without permission.
Probably a factor as to why they're doing so poorly. According to critics, since it does not allow all kinds of people to talk in any way, only those people who belong to a certain class come in contact with each other. One of the features of Clubhouse is that whatever is talked about is live and cannot be recorded. According to some critics, this makes it difficult to see what is being said in these virtual rooms. The clubhouse has also been accused of non-transparency by some quarters. There are reports of racial and gender bias and lies being spread openly in its virtual rooms, but there has been no apparent response.
According to analysts, it is difficult to say at this time whether the recent popularity of the clubhouse will increase or whether this trend will prove to be temporary. It is also possible that in view of its popularity, major social media companies such as Twitter and Facebook may introduce the audio features of this app in their apps.
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